If you haven’t heard of ASOS, run to your nearest browser and punch this URL in: www.asos.com. ASOS (which stands for “as seen on screen”) is the UK’s largest online-only fashion and beauty store, offering over 35,000 ASOS-branded and other branded fashion items.
ASOS is well known for its large variety of fashion and beauty goods, as well as for the speed at which it keeps up with the latest fashion trends. Founded on the premise of capitalizing on the reproduction of the outfits of magazine celebrities such as Sienna Miller and Paris Hilton, ASOS knocks them out at a fraction of the price. You can search via your chosen celebrity’s style – Kate Moss and Victoria Beckham are the most clicked celebs – or just via day or eveningwear.
You’ll find well-established labels such as Antik Batik, Pinko, Rock & Republic, Public Beware, Christian Dior, Ted Baker, Just Cavalli, American Retro and Miss Sixty, as well as their own ASOS brand. Shop the best of 876 brands with 1,500 fresh styles added every week.
According to Wikipedia, ASOS was established in June 2000 by CEO Nick Robertson. Robertson started ASOS.com with 3 employees. 10 years later, ASOS has over 1,000 employees. The idea for the company came about as Robertson and his business partner had read about a particular lamp that had appeared in Friends and inspired more than 20,000 viewers to call NBC asking where they could buy it. Moreover, Robertson noticed that many of the celebrity mags were pointing out to readers where they could buy similar outfits to those sported by stars such as Victoria Beckham. Now you can find those outfits in one spot via ASOS! Quite clever!
No Ugly Duckling 