You have to hand it to Philosophy, the skin care and cosmetic brand that was founded by Cristina Carlino in 1996 and was acquired by Coty last year. They have a very succinct and focused brand message: they take a mind, body, spirit approach to personal care and believe only when you feel good can you truly look your best. Their use of children’s pictures and lowercase writing in their packaging and brand communication is a way to highlight the simple pleasures in life and remember the genuine curiosity and wisdom that is the childhood consciousness in us all. According to their site: What is “in” philosophy jars and bottles can give you better skin. what is “on” philosophy jars and bottles can inspire better days.
It really is such an inspirational (as well as wonderful) brand. So, of course, it was no wonder that the Philosophy booth at the BlogHer 2011 convention this past weekend in San Diego was packed. Free samples of red velvet cake lip gloss, miracle worker miraculous anti-aging moisturizer, purity one step facial cleanser, be somebody shampoo/shower gel/bubble bath in water lily, as well as the daily lotion, were an easy enticement. Moreover, representatives were taking photos of bloggers holding placards with such cute sayings (check out the one with me with fellow blogger Reem Abbas below)
I can’t wait to try out my samples, as well as use my 15% off coupon! Better yet, I am sharing my discount with you guys, too! I don’t know if I’m allowed to do that, but here’s the promo code anyway: s224762 and it is valid through 9/30/11 at philosophy.com, so take advantage of it!
No idea what to get? Try one of their “fab 5” which include:
1. Peel: the microdelivery peel
2. Cleanse: purity one step facial cleanser
3. Treat: miracle worker anti-aging moisturizer
4. Moisturize: hope in a jar
5. Smell good: amazing grace
Look good, feel good!
Me with the beautiful and amazing Reem Abbas, one of the four BlogHer International Activist Scholarship Winners. Reem writes about social problems, refugees, conflict and culture in Sudan from a gender-sensitive perspective. Her blog is http://www.wholeheartedly-sudaniya.blogspot.com/.
No Ugly Duckling 