A Beauty Brand in the Works

I have been consulting for a very cool beauty line recently, and while I’m not at liberty to say which brand it is quite yet, it has been in the marketplace for awhile, just not at the level of exposure it should or could be. That’s why I have been helping to craft the brand strategy and positioning to get it there, and I believe it is just absolutely compelling. 

I can’t wait to share the final results! I think you guys will really enjoy its new look and voice. In the meantime, here are some photos I thought I’d share from my visual research.

Based on the below elements, can you relate to this brand? Let me know what you think!

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